This Is Your Sign to Stop Waiting

Liminal spaces, and the year you finally become unmissable.

Yesterday was 11/1.

In numerology, 1 is the number of new beginnings, leadership, and stepping into your power. 11 is a master number - intuition, spiritual awakening, the bridge between what was and what’s coming. And 111? That’s the universe tapping you on the shoulder saying: 𝘱𝘢𝘺 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯. 𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨’𝘴 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘣𝘳𝘦𝘢𝘬 𝘵𝘩𝘳𝘰𝘶𝘨𝘩.

Whether you’re a full woo girly or just woo-curious, there’s something undeniable about this moment.

We’re eleven days into 2026. The resolutions are already crumbling. The inbox has achieved sentience. And somewhere underneath the January fog, there’s a quieter knowing:

𝘛𝘩𝘪𝘴 𝘺𝘦𝘢𝘳 𝘩𝘢𝘴 𝘵𝘰 𝘣𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵.

Not “new year new me” different. Not sad salads and gym memberships you’ll abandon by February.

Actually different.

𝗬𝗼𝘂’𝗿𝗲 𝗡𝗼𝘁 𝗦𝘁𝘂𝗰𝗸. 𝗬𝗼𝘂’𝗿𝗲 𝗶𝗻 𝗮 𝗟𝗶𝗺𝗶𝗻𝗮𝗹 𝗦𝗽𝗮𝗰𝗲.

Here’s what I think is really happening.

You’re not lazy. You’re not broken. You’re not “bad at follow-through.”

You’re standing in a doorway.

The old way - waiting for permission, playing by rules that were never written for you, shrinking to fit spaces that were designed for someone else - that’s behind you. You can feel it doesn’t work anymore.

But the new way hasn’t fully formed yet. So you’re hovering. One foot in each world. Waiting for clarity before you move.

Here’s the problem: clarity doesn’t come before movement. It comes 𝘧𝘳𝘰𝘮 movement.

The liminal space isn’t a holding pen. It’s a launchpad. But only if you stop waiting and start moving.

2026 is not the year to stay stuck. It’s the year to get unstuck - boldly, visibly, unmissably.

𝗨𝗻𝗺𝗶𝘀𝘀𝗮𝗯𝗹𝗲 𝗜𝘀 𝗡𝗼𝘁 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗧𝗵𝗶𝗻𝗸

Let’s talk about what “unmissable” actually means. Because it’s not what the internet has sold you.

Unmissable is not:

→ Being everywhere

→ Being the loudest

→ Gaming the algorithm

→ Posting constantly until people notice you out of sheer exhaustion

That’s just reach. And reach without resonance is noise.

True unmissability is 𝗿𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲 + 𝗿𝗲𝗮𝗰𝗵.

Resonance is the feeling someone gets when they encounter you and think: 𝘵𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘨𝘦𝘵𝘴 𝘪𝘵. 𝘛𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘨𝘦𝘵𝘴 𝘮𝘦. It’s the thing that makes people screenshot your post and send it to a friend. It’s what turns a follower into a fan, a fan into a client, a client into an evangelist.

Reach amplifies resonance. But it can’t replace it.

The goal isn’t to be seen by everyone. It’s to be 𝘶𝘯𝘧𝘰𝘳𝘨𝘦𝘵𝘵𝘢𝘣𝘭𝘦 to the right people. To be so distinctly, specifically, undeniably 𝘺𝘰𝘶 that you become impossible to confuse with anyone else.

That’s the magic. That’s the power. That’s what changes everything.

𝗧𝗵𝗲 𝗪𝗼𝗿𝗹𝗱 𝗡𝗲𝗲𝗱𝘀 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗦𝘁𝗼𝗿𝗶𝗲𝘀

I still believe stories change the world.

But here’s what I’ve learned from 30 years inside media, advertising and tech: it’s not just 𝘵𝘩𝘢𝘵 stories get told. It’s 𝘸𝘩𝘰𝘴𝘦 stories. 𝘞𝘩𝘪𝘤𝘩 voices. 𝘞𝘩𝘢𝘵 perspectives.

For too long, the same kinds of people have controlled the narrative. The same voices. The same angles. The same “safe” choices. And the result? A world that only reflects a fraction of who we actually are.

The most visible people aren’t always the most talented. The most talented people are often invisible.

That’s not a meritocracy. It’s a casting call with a very narrow brief.

We don’t need more volume. We need more 𝘷𝘢𝘳𝘪𝘦𝘵𝘺. More voices that haven’t been heard. More perspectives that haven’t been centred. More stories that make people feel seen for the first time.

When you become unmissable, you’re not just building your career. You’re expanding whose stories get told. You’re proving that “someone like you” can do “something like this.” You’re making it easier for the next person to imagine themselves there too.

Your visibility is not vanity. It’s redistribution.

𝗔𝗜 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗨𝗻𝗳𝗮𝗶𝗿 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲

Here’s the plot twist in all of this: the tools have changed.

The things that used to require whole teams, massive budgets, industry connections, and years of gatekeeping? They’re now available for the price of a subscription.

AI has made mediocrity free. Anyone can churn out passable content at scale. Which means “good enough” is no longer a competitive advantage.

But AI has also made 𝘮𝘢𝘨𝘪𝘤 accessible.

The same tools that flood the internet with sameness can help 𝘺𝘰𝘶 - the one with the distinctive voice, the hard-won perspective, the story only you can tell - reach further than ever before.

AI doesn’t replace your resonance. It amplifies it.

Think of it this way: AI handles the reach. You bring the resonance. Together? Unstoppable.

The people who will win in this new era aren’t the ones with the biggest teams or the most followers. They’re the ones who embrace these tools while staying radically, distinctively human. That’s the unfair advantage. And it’s available to anyone willing to grab it.

𝗠𝗮𝗻𝗶𝗳𝗲𝘀𝘁 𝗜𝘁 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗛𝗮𝘃𝗲 𝗜𝘁

I’ve started doing something that feels a bit unhinged. And I’m sharing it because it’s working.

I’m using AI to create images of my future self.

Me on a TED stage delivering a message I think the world needs to hear. Me interviewing someone I admire. Me in the rooms I haven’t been invited to yet.

Not as fantasy. As rehearsal.

Because here’s what I’ve learned: you have to see it before you can be it. You have to feel it in your body before you can make it real. Visualisation isn’t woo-woo nonsense - it’s how athletes train, how performers prepare, how anyone who’s ever achieved something unlikely got there.

The image comes first. Then the action. Then the reality.

𝗬𝗼𝘂𝗿 𝟭𝟭/𝟭 𝗣𝗼𝗿𝘁𝗮𝗹 𝗔𝘀𝘀𝗶𝗴𝗻𝗺𝗲𝗻𝘁

The portal is open. The 1s are aligned. Something is trying to break through.

The question is: will you let it?

Here’s your assignment for today. Not a resolution. Not a 47-point plan. Just three questions:

𝟭. 𝗪𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝘂𝗰𝗸?

Name it. The thing you’ve been circling. The move you’ve been avoiding. The version of yourself you’ve been keeping small.

𝟮. 𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 “𝘂𝗻𝗺𝗶𝘀𝘀𝗮𝗯𝗹𝗲” 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂?

Not someone else’s version. Yours. The one that’s resonance + reach. The one that feels true, not performed.

𝟯. 𝗪𝗵𝗮𝘁’𝘀 𝗼𝗻𝗲 𝘁𝗶𝗻𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗿𝘂𝗻 𝘁𝗵𝗶𝘀 𝗺𝗼𝗻𝘁𝗵 𝘁𝗼 𝗺𝗼𝘃𝗲 𝘁𝗼𝘄𝗮𝗿𝗱 𝗶𝘁?

Not a massive commitment. Not a life overhaul. Just one small, bold move. The kind that scares you a little and excites you a lot.

Write it down. Say it out loud. Tell someone. Post it if you’re brave.

Movement creates clarity. Clarity creates momentum. Momentum creates magic.

𝗧𝗵𝗲 𝗟𝗶𝗺𝗶𝗻𝗮𝗹 𝗦𝗽𝗮𝗰𝗲 𝗪𝗼𝗻’𝘁 𝗟𝗮𝘀𝘁 𝗙𝗼𝗿𝗲𝘃𝗲𝗿

This doorway you’re standing in? It’s not permanent.

At some point, you’ll either step forward into the new - or drift back into the old.

The old is comfortable. The old is familiar. The old is also slowly suffocating you, and you know it.

The new is uncertain. The new is scary. The new is also where everything you actually want is waiting.

What are you going to do about it?

The rules are being rewritten.

This time, we hold the pen (or mouse!). 🪩