Day 26: Build something your audience can use.
One of my favourites: make something genuinely useful, then give it away.
Welcome to Day 26.
Everyone is posting. Posts scroll past, and they’re gone by lunch.
The thing people actually keep, save and come back to is a resource. A checklist. A simple guide. A little tool that solves one real problem. Today you make one, and then you do the part that matters: you give it away.
Want to see what you’re aiming for? Here’s the AI Fluency scorecard I built, up and running.
Watch: the AI Fluency scorecard in action (60 seconds)
And it’s live, so you can try it yourself: switched-on-scorecard.vercel.app. That’s the bar we’re aiming for today.
A word before we start
This is the generosity move, and generosity is how you get remembered. Visibility is not shouting louder. It is being the one who handed someone something genuinely useful. People remember who helped.
And it sits on the right side of your line. AI builds the thing, the layout, the structure. The judgement about what is actually useful, and any words in your voice, those stay yours.
One rule for today, because it’s the one we keep breaking: a resource that never leaves your folder isn’t a resource, it’s a draft. Today’s job isn’t finished when you’ve built it. It’s finished when someone else has it.
Step by step
Step 1.
Pick the one problem. Not your whole expertise. One thing your audience, the real woman from Day 18, keeps getting stuck on. Small and specific wins. “How to brief a designer.” “The five questions before you hire.” “Am I actually using AI well?”
Step 2.
Open Cowork in your desktop app, pointed at your Switched-On folder. Opus for this one. It reads your audience and pillars, so the thing you make fits the people you actually serve.
Step 3.
Pick the format. Two routes, choose by how brave you feel:
The reliable one, for everyone: a one-page guide or checklist. It comes out as a clean PDF or a Canva design, ready to send, print or post. No faff, no hosting, nothing to set up.
The wow one, if you fancy it: a simple interactive tool, a scorecard or quiz that gives the user a result. More impressive, a little more to build.
Ask Claude to help you choose:
Read my audience and pillars. I want to build a free resource that solves this one problem for them: [the problem]. Suggest the best format, a one-page guide, a checklist, or a simple interactive scorecard, and tell me why it fits my audience. Keep it to something I can finish and share today.
Step 4.
Build it.
Build it for me. If it’s a guide or checklist, make it a clean one-page PDF on my brand. If it’s a scorecard, make it a single web page I can open and share. Leave any line that should be in my voice marked CHANGE THIS so I write those myself. Don’t render anything heavy until I’ve seen it and said yes.
The AI Fluency scorecard up top is the one I made, the standard to aim for: genuinely useful, not a secret advert.
One practical bit, because it trips people up. Made a one-page guide or checklist? You’re done, just attach it or post it, no hosting needed. Made an interactive tool and want it on a link to share? The no-code way is a drag-and-drop host like Tiiny.host or Netlify Drop: upload your file, get a web address, send it. That’s all my scorecard link is, a file put online.
Step 5.
Make it yours. Write the CHANGE THIS lines. Then read it as her: would she actually use this? Would she thank you for it? If not, tell Claude what’s missing and go again.
Step 6.
Give it away. The whole point of the day.
Post it: “I made a thing that solves [the problem]. Comment and I’ll send it over.”
Or offer it as a free download in your newsletter.
Or send it straight to one person who needs it today.
Add to MEMORY.md: Day 26, built a free resource that solves [the problem] and gave it away. AI built it, the useful judgement and the voice are mine.
A safety note
Useful, not salesy. A resource that is secretly an advert gets binned in seconds. Give the real thing, the genuinely helpful version, and trust the goodwill to come back.
And nothing with private or client data in it. What you make today is built to be shared.
What you’ll notice
The first reply. “Ooh, I need this.” “How did you make that?” That’s the moment a post never gives you. You didn’t just take up space in the feed. You were useful in it.
Why this works
A post is borrowed attention. A useful thing is earned trust. One scrolls past, the other gets saved and passed on with your name attached. AI has collapsed the cost of making the useful kind, the kind that used to be expensive. So make those, and give them away.
Key takeaway
Stop making things that vanish by lunchtime. Today you made something people keep, and you put it in their hands. That is what being chosen is built from.
Where this is heading
Tomorrow we make the whole thing run without you, and get properly precise about what is actually an agent and what isn’t.
Tomorrow on Switched On
Day 27: Set it running, and walk away.
Put your recipes on a schedule so the work happens while you sleep. And finally get straight on the difference between a recipe, a scheduled task and a real agent.
Nishma x
P.S. How did today land? Three buttons, thirty seconds. Tap here
I read every response. The data shapes the rest of the challenge.
Catching up? Days 0 to 25 are on the Switched On Substack archive HERE.
Got a friend or a colleague who this might be useful for? Send her to nishma.co/30daychallenge
#SwitchedOn #SwitchedOnAIChallenge
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