Switched ON with Nishma

Turning AI into time, money and freedom, without losing what makes you, you. I say out loud what others won't, test the shiny things so you don't have to, and throw glitter on the useful bits. Sequins always 🪩

Hi, I’m Nishma - I’m a disco ball with opinions, a brand strategist disguised as a good time and an AI enthusiast ensuring nobody gets left behind.

Welcome to Switched ON.

This is where AI gets turned into the things you actually want: time back, money made, freedom to live the life you built your career for. And where I say the things everyone in the room is thinking and nobody will put in writing.

I created it because the conversation is moving fast and too many capable people are being made to feel late. You don’t need another feed of panic. You need someone who does the finding out and hands you the useful bits.

That someone is me. Nishma Patel-Robb. Thirty years in brand, ten of them at Google, helped launch Bard (that became Gemini in the UK). I’ve burned out earning those lines on the CV, which is exactly why this exists: the point of working with AI is not doing more. It’s getting your life back and creating the life you want.

What lands here: my take on the shiny new things (I try them out so you don’t have to), real experiments from real work, the stories behind building all this out loud, and the occasional opinion that gets me in trouble. The mistakes are mine, the shortcuts are yours, and the whole 30-day AI challenge lives here too, free, for whenever you’re ready to binge it.

I’m not an AI expert. I’m an enthusiast who did the work.

Get Switched ON, so you can switch off.


Always in sequins. Always. 🪩

Why subscribe

Because most of what gets written about AI, brand and visibility is either too safe to be useful or too technical to be human. This is neither.

Sharp enough for the boardroom. Honest enough for the messy middle. The kind of writing you forward to exactly one person who needs to read it.

I want to keep most of this free. But subscribing means you actually get what I create. No biased algorithm deciding whether you see it.

What you’ll get

→ Real AI experiments turned into time back, money made and freedom found (I test the shiny things so you don’t have to)

→ Stories, essays and thought pieces on what makes brands and people impossible to ignore

→ My takes on building a business, a voice and trust in an AI world

→ Playbooks, teardowns and the occasional rant

→ The piece that makes you slightly uncomfortable in the way that means it’s right

→ The full 30-day AI challenge, free in the archive, whenever you’re ready to binge it

Free to subscribe

Every new piece lands in your inbox the moment it’s ready. Free. The best things start that way.

Coming for paid subscribers

Honestly? Still working that bit out. For now, just come in. 🪩

Find me elsewhere:

I'm a truth slayer. Straight talk on business and life. Sequins to boardrooms. Sweary when it matters. Done watching brilliant people stay invisible while the loud get all the airtime.

- 🌐 nishma.co

- 💼 LinkedIn @Nishma Patel Robb

- 📺 YouTube @nishmapatelrobb

- 📸 Instagram @nishinosh

- 📱 TikTok @chiefofsparkle

P.S. Beige doesn’t change the world.
Sparkle does. 🪩